Finding Crowds From A Rocky Start
🚀 127% Membership Growth in 8 Weeks
Pump Room Fitness - Orange, CT
Pump Room Fitness was founded in 2024. With no marketing budget and a fractured business partnership, the first few months were rocky...
Pump Room Fitness partnered with ProFlow Marketing and exploded with a grand opening campaign that saw membership enrollment increase 127% in 8 weeks.
The equipment, the facility, the sauna we all ready for customers but without a plan to attract the right people, Pump Room Fitness was at a standstill. While Pump Room Fitness was relying on word of mouth, referrals, and drive-by’s – it wasn’t moving the needle (or the bank account)
Market research revealed an opportunity in the local market. A multi-channel advertising strategy was developed to generate local leads.
The automated lead nurturing system was used to reduce the workload of the staff to setup and convert members.
Throughout the campaign, each touchpoint was optimized leading to a lead cost that averaged below $3 per lead!
We generated over 250+ leads for Pump Room Fitness. Our automated nurturing engine allowed Darlene to operate this business remotely.
We increased her membership 127%
We incorporated a long term strategy to grow, retain, and refer new members!
Pump Room profitably added memberships while running ads!