From 2K Wasted Ad Spend to 3x ROAS in 90 Days
Gaining traction in a saturated market.
Skyn Elegant Aesthetic - Huntersville, NC
Skyn Elegant Aesthetic is a luxury medical spa located in Huntersville, NC, offering a range of services including body contouring, injectables, facial treatments, weight loss programs, and advanced skin tightening.
Opening its doors in early 2024, Skyn entered a competitive market where standing out quickly was critical to survival.
Struggling to gain traction after launch - spending $2K+ per month on ads with little direct revenue, cash flow pressure, and heavy competition in a saturated local market.
TLDR
Client: Skyn Elegant Aesthetic (Med Spa)
Challenge: Struggling to gain traction after a rocky launch. Ad spend over $2000 per month with little direct revenue.
Solution: ProFlow Marketing took over ad management, launched a high-performing Meta ad campaign, layered in Google Ads, and implemented SMS and email automations for worry free nurturing.
Results: Over 500 new leads in the first 90 days, 20% increase in monthly patient appointments, over $19,000 in new cash collected, and a 3x initial ROAS (excluding LTV)
Like many new businesses, Skyn faced the pressure of proving itself fast. After investing heavily in their launch, with little success, they partnered with another agency and were spending over $2000 per month on paid ads with almost no measurable return.
ProFlow Marketing stepped in to take over Skyn’s digital advertising and lead nurturing. We started by rebuilding their Meta ad strategy and campaigns from the ground up. With a clear direct-response strategy designed to drive qualified leads to their location. Soon after, we layered in Google Ads to capture high-intent search traffic from potential patients actively looking for services like Botox, body contouring, and facial treatments.
But ads were just one part of the equation. To ensure no lead slipped through the cracks, we build automated SMS and email campaign sequences directly tired to the ad lead forms. This not only improved booking rates but also nurtured leads, giving Skyn’s team peace of mind that they weren’t missing out on any of the paid traffic leads.
Beyond campaigns and automations, we also provided strategic guidance – helping the owners and team shift from panic mode to confidence in their marketing foundation.
Immediate impact:
- 540 new leads in 90 days (across multiple services)
- 20% increase in patient count in the first month
- $19,712 in new cash collected in the first 90 days (not included lifetime value figures from these clients)
- 3x ROAS, with even more upside considering LTV and overall lead count
Instead of worrying about wasted ad spend, they had a predictable system generating new patients and revenue.